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Showing 50 of 132 papers in Digital Publishing

Postprint: An Analysis of Development Trends in Short-Form Dramas Disseminated Through New Mainstream Media Platforms

Wang Zhe
2025-07-09 ChinaXiv: chinaxiv-202507.00226

【Purpose】Since the intelligent media era, online micro-short dramas have gained widespread popularity among users; however, their communication model suffers from a lag phenomenon, making it imperative to identify corresponding new dissemination channels.【Methods】New mainstream media platforms can a…

Practice and Reflection on the Operation of Maritime Government Affairs WeChat Official Accounts: A Case Study of 'Youth Maritime' Postprint

Song Zuming
2025-07-09 ChinaXiv: chinaxiv-202507.00231

[Purpose] To summarize the development characteristics of the "Youth Maritime Affairs" government WeChat official account, explore the operation and maintenance pathways for government WeChat official accounts, and provide insights for the development of WeChat official accounts within the maritime …

Reconstruction and Innovation of News Communication Ecology in the Context of Media Convergence (Post-Print)

Huang Bing
2025-07-09 ChinaXiv: chinaxiv-202507.00232

【目的】Objective: To investigate the transformation characteristics and innovative pathways of news communication ecology in the context of media convergence. 【方法】Methods: This study employs literature analysis and case study methods to systematically review media convergence development practices both…

AI-Powered Creative Communication Enhances Audience Attention and Empowers New Quality Productive Forces in Traditional Media: Postprint

Li Lijuan
2025-07-09 ChinaXiv: chinaxiv-202507.00233 Mixed Source

【Purpose】This paper explores how AI creative communication enhances audience attention, addresses the issues of audience loss and declining influence in traditional media, empowers traditional media, and elevates new-quality productive forces in news communication.【Method】The analysis examines the a…

Postprint: Analysis of Technology-Driven Brand Perception Trends in the Context of Consumer Behavior Transformation in the Intelligent Era

Fang Shu
2025-07-09 ChinaXiv: chinaxiv-202507.00236

Driven by the intelligent era, consumer behavior patterns and brand cognition methods have both undergone significant transformations. [Purpose] New technologies have altered the channels through which people obtain information and have enabled communication with consumers via various media. Consume…

The Dual Aspects of Traditional Culture IP Adaptation in Chinese Animated Films: A Dialectical Analysis Based on Industry Ecosystem and Cultural Identity (Postprint)

Quan Wenxi
2025-07-09 ChinaXiv: chinaxiv-202507.00238 Mixed Source

[Objective] In recent years, the Chinese animated film market has witnessed rapid development, with adaptation works based on traditional cultural themes achieving remarkable success and becoming a crucial pillar of the industry. However, it is imperative to conduct an analytical investigation into …

Postprint: Practical Dimensions of "Animation IP Tourism" Empowering Rural Revitalization in Jilin Province under the "Grand Audio-Visual" Vision of Cultural Tourism

Zhang Nan, Liu Xu, Ju Mingyu, Yang Yang
2025-07-09 ChinaXiv: chinaxiv-202507.00239 Mixed Source

Addressing the contemporary need for imagining and developing new digital-intelligence scenarios under the "grand audio-visual" vision for culture and tourism, this paper, based on Jilin Province's "ice-snow anime IP tourism", endows the "three ice-snow corridor linkages" and "ice-snow Silk Road" wi…

The Sinicized Expression in Chinese Animated Films: A Case Study of "Nezha: The Demon Child's Havoc in the Sea" (Postprint)

Quiet Li Jiaqi
2025-07-09 ChinaXiv: chinaxiv-202507.00240 Mixed Source

【目的】In recent years, Chinese animated films have demonstrated outstanding performance at the global box office, particularly Ne Zha: The Devil's Child Descends into the Sea (hereinafter referred to as Ne Zha 2), which has achieved unprecedented box office success in the international film scene. As …

Communication Strategies for the International Distribution of Chinese Animated Films: An Interaction Ritual Chain Perspective (Postprint)

Zhou Luyao, Liu Shuliang
2025-07-09 ChinaXiv: chinaxiv-202507.00241

【Purpose】In recent years, domestic animated films have achieved remarkable success in the domestic market; however, their performance in overseas distribution remains relatively weak. Analyzing the dilemmas of overseas dissemination of domestic animated films can help formulate effective strategies.…

The Technological and Cultural Interplay of Chinese Animated Films in the AIGC Era: Postprint

Liu Lihui and Lü Xin
2025-07-09 ChinaXiv: chinaxiv-202507.00242 Mixed Source

【Objective】This study focuses on the translation of traditional cultural symbol elements by Artificial Intelligence Generated Content (AIGC) technology in Chinese animated film production, examining the interplay between technology and culture to identify a balance between technological empowerment …

Analysis of Artificial Intelligence Technology Application in Book Editing and Processing (Post-print)

Ren Xiangrui
2025-07-09 ChinaXiv: chinaxiv-202507.00244

【目的】This study investigates the application of artificial intelligence technology in the book editing and processing workflow. 【方法】Based on an analysis of the demand for artificial intelligence technology in the book editing and processing workflow, this paper explores the integration of artificial …

Digital Intelligence Technology Empowering Academic Journal Knowledge Services: Mechanism, Challenges, and Breakthrough Paths (Postprint)

Mao Lina
2025-07-09 ChinaXiv: chinaxiv-202507.00245

[Purpose] To address the current dilemmas faced by academic journal knowledge services empowered by digital intelligence technology, including technical adaptability challenges, shortage of interdisciplinary talent, and copyright infringement risks. [Methods] In the digital intelligence era, academi…

Exploring the Innovative Path of "Big Data + AI" as New Quality Productive Forces in Media Communication: A Case Study of Xinhua News Agency's "Media Brain" AI Platform Postprint

Chenrui Gu, Danyang Liu, Xia Li, Boning Wang
2025-07-09 ChinaXiv: chinaxiv-202507.00248 Mixed Source

【Objective】This paper explores the innovative pathways of "big data + AI" as new productive forces in media communication and analyzes its applications in the journalism industry. 【Methods】Taking Xinhua News Agency's "Media Brain" AI platform as a case study, this research examines its innovative pr…

Copyright Risk Analysis and Prevention for Scientific Journals under Digital Publishing: Postprint

Ma Mengyao Wan Changqing
2025-07-09 ChinaXiv: chinaxiv-202507.00252

【目的】In the context of digital publishing, this study analyzes and investigates the copyright risks and preventive measures for scientific journals.【方法】Through an analysis of scientific journal copyrights, this study clarifies the emergence and fair use circumstances of scientific journals' right of …

Developing Children's Reading Resources in the Digital-Intelligence Era: A Preliminary Exploration of Problems, Characteristics, and Strategies (Postprint)

Song Yu
2025-07-09 ChinaXiv: chinaxiv-202507.00255

Purpose: This paper identifies issues in the construction of digital reading resources for children, analyzes the characteristics and applications of digital reading resources, and reflects on corresponding construction strategies. Methods: Based on relevant reports, research, and practical observat…

Postprint of Strategies for Enhancing the Impact of Comprehensive Agricultural Science and Technology Journals Sponsored by Local Agricultural Universities

Duan Junzhi
2025-07-09 ChinaXiv: chinaxiv-202507.00256

Objective: To explore strategies for enhancing the influence of comprehensive agricultural science and technology journals sponsored by local agricultural universities, thereby laying a foundation for cultivating first-class agricultural science and technology journals. Methods: A survey and compreh…

Exploration and Practice of Transformation and Development of Science and Technology Journals in the All-Media Era: Postprint

Li Yuwei Li Wei
2025-07-09 ChinaXiv: chinaxiv-202507.00258

[Objective] As media convergence continues to deepen, traditional journals are facing unprecedented challenges. Drawing on practical work experience, this paper presents a preliminary exploration of the transformation and development of scientific journals in the all-media era. [Methods] It analyzes…

Exploring Innovative Pathways for University International Communication from the Perspective of Converged Media: Postprint

Wu Jiayu
2025-07-09 ChinaXiv: chinaxiv-202507.00260

【Objective】Converged media communication represents one of the prevailing trends in the communication landscape, driven by the rapid development of Internet and new media technologies. In this converged media environment, an important research topic for universities' overseas publicity efforts is ho…

Research on the Dissemination of Aesthetic Culture in Short Videos in the Context of Media Convergence: Postprint

Du Lin and He Ping
2025-07-09 ChinaXiv: chinaxiv-202507.00263

Purpose: This paper aims to investigate the aesthetic and cultural characteristics of short videos within the context of media convergence, as well as their facilitating role in the integration of traditional and emerging media, thereby providing theoretical support for the healthy development of sh…

Postprint: Study on the Application of Mobile Media Convergence Systems in Media Convergence Development

Kang Luyan, Zhu Zengwu, Yang Yiguang, Zhou Xinshu, Peng Jiayu
2025-07-09 ChinaXiv: chinaxiv-202507.00264

With the development of information technology, media convergence has become an important trend in the field of news and communication. 【Objective】To explore the application and impact of the Palm Media Convergence System in the development of media convergence through integrated media practices in …

AI-Driven Transformation and Future Prospects of News Editing: Postprint

Xiao Mengye Gao Xinyu
2025-07-09 ChinaXiv: chinaxiv-202507.00266 Mixed Source

【Objective】To explore the application status, impact, and future trends of AI technology in the field of news editing in China. 【Method】Through literature review and case analysis, to examine the practices of mainstream media in AI application. 【Results】AI technology has improved news production eff…

Analysis of the Communication Characteristics of Law-Popularization Film and Television Promotional Works in the New Era (Postprint)

Li Tuofu Zhu Minghao
2025-07-09 ChinaXiv: chinaxiv-202507.00267

Objective: As a bridge connecting legal knowledge with public life, legal education film and television productions possess unique artistic charm and extensive dissemination capacity, playing an increasingly important and positive role in the construction of the rule of law in the new era. This pape…

Game Dissemination Pathways for Chinese Culture Going Global: A Postprint Analysis through the Success of "Black Myth: Wukong"

Li Xiaoqin Qiu Xia
2025-07-09 ChinaXiv: chinaxiv-202507.00269

【Purpose】The Chinese domestically produced game Black Myth: Wukong has achieved remarkable success upon release, making its creative transformation and innovative development of Chinese culture a subject worthy of discussion. 【Method】This paper conducts a content analysis of literature on game devel…

Strategies for Enhancing Editorial Innovation Capacity in Response to New Quality Productive Forces Challenges: Postprint

Teacher Wu
2025-07-09 ChinaXiv: chinaxiv-202507.00272

【Objective】 This paper aims to investigate the cultivation strategies for editorial innovation capability in the publishing industry, analyzing the requirements of new quality productive forces on editorial innovation capability and approaches to its enhancement, in order to address the new demands …

Multimodal Discourse Narrative in Cultural Tourism Micro-Short Dramas in the Vertical-Screen Era: Postprint

Gao Xianchun, Qu Jinpei, Zhao Xuesong
2025-07-09 ChinaXiv: chinaxiv-202507.00274

Purpose: This study aims to investigate how cultural tourism micro-short dramas utilize multimodal discourse to realize meaning expression. Method: This paper adopts methods including literature research and case analysis, grounded in the theoretical framework of multimodal discourse analysis, and c…

Interactive Digital Narrative in Virtual Museum Mini-Programs: A Case Study of the "Cloud Tour Dunhuang" Post-Print Edition

Wang Chaoqun Chen Qiao
2025-07-09 ChinaXiv: chinaxiv-202507.00275

【目的】Virtual museums based on mini-program design are gradually becoming an important platform for the display and dissemination of contemporary cultural heritage. This paper takes the "Cloud Tour of Dunhuang" mini-program as its research subject, explores the application of interactive digital narra…

Digital Narrative and the Reconstruction of Regional Culture: A Study on the Integrated Development of Online Micro-dramas and Local Cultural Tourism (Postprint)

Liu Sirong, Hu Zheng, He Chen
2025-07-09 ChinaXiv: chinaxiv-202507.00276

【目的】This paper focuses on digital narrative and regional cultural reshaping, exploring the innovative applications of online micro-short dramas in the integrated development of local culture and tourism. 【方法】This paper adopts a research methodology combining literature research, observation, and cas…

Subjectivity Reconstruction in AIGC-Driven Micro-short Drama Creation: From Process Transformation to Value Breakthrough (Post-print)

Bi Qiuling
2025-07-09 ChinaXiv: chinaxiv-202507.00279 Mixed Source

Purpose: From the perspective of the creative subject, this paper explores the transformation of the creator's role following AIGC empowerment in micro-short dramas, providing insights for human-AI collaborative cultural content production. Method: Employing methods such as literature research and c…

Discussion on the Integration of AI Technology and Radio and Television Announcing and Hosting in the New Media Environment (Postprint)

Huang Linan
2025-07-09 ChinaXiv: chinaxiv-202507.00283

Abstract [Objective] The new media environment has placed higher demands on broadcasting and hosting, necessitating the rational application of AI technology to empower innovative upgrades and promote modernization and digital-intelligent development. [Methods] AI technology has not only brought inn…