Abstract
【Objective】To explore the application status, impact, and future trends of AI technology in the field of news editing in China.
【Method】Through literature review and case analysis, to examine the practices of mainstream media in AI application.
【Results】AI technology has improved news production efficiency, enabled personalized content recommendation, enhanced user experience, but also presents challenges such as content review and algorithm transparency.
【Conclusion】The news industry needs to seek a balance between technological innovation and professionalism, cultivate interdisciplinary talents, establish ethical norms for AI application, and promote the healthy development of the industry.
Full Text
AI-Driven Transformation and Future Prospects of News Editing
Xiao Mengye, Gao Xinyu
(Jiaxing News Media Center, Jiaxing, Zhejiang 314000)
Abstract:
Objective: To explore the current applications, impacts, and future trends of AI technology in China's news editing field. Method: Through literature review and case analysis, this study examines the practices of mainstream media in AI application. Results: AI technology has improved news production efficiency, enabled personalized content recommendation, and enhanced user experience, while also introducing challenges such as content moderation and algorithm transparency. Conclusion: The news industry must strike a balance between technological innovation and journalistic professionalism, cultivate interdisciplinary talent, and establish ethical norms for AI application to promote healthy industry development.
Keywords: artificial intelligence; news editing; media transformation; algorithmic recommendation; content production
CLC Number: G202.2
Document Code: A
Article ID: 1671-0134(2025)02-62-04
DOI: 10.19483/j.cnki.11-4653/n.2025.02.011
Citation Format: Xiao Mengye, Gao Xinyu. AI-Driven Transformation and Future Prospects of News Editing [J]. China Media Technology, 2025, 32(2): 62-65.
With the rapid development of artificial intelligence technology, China's news editing industry is undergoing profound transformation. From Xinhua News Agency's AI writing robots to Toutiao's personalized recommendation algorithms, AI has not only changed the methods and efficiency of news production, but also profoundly influenced content distribution and user interaction patterns. Against this backdrop, an in-depth analysis of AI's impact on news editing, and an exploration of the opportunities and challenges facing the industry, is of great significance for grasping media development trends and promoting industry innovation. This study will examine the AI-driven transformation of China's news editing through specific cases from multiple dimensions, and offer prospects for future development.
1. AI Empowerment: The Digital Transformation of News Editing
1.1 Intelligent Writing: From Assistance to Autonomy
Intelligent writing technology in news editing is undergoing a revolutionary transformation from auxiliary tool to autonomous creation, profoundly reshaping news production workflows and efficiency.[1] Xinhua News Agency's "Kuai Bi Xiao Xin" AI writing robot, for instance, can complete data news articles within seconds, producing over 240 reports during the 2019 Two Sessions period alone. This high efficiency not only dramatically accelerates news production speed but also frees up human resources, allowing journalists and editors to devote more energy to in-depth reporting and analytical content creation. The strengths of AI writing lie in its powerful data processing capabilities and objectivity, making it particularly suitable for data-intensive news such as financial reports, sports events, and weather forecasts. However, AI writing also faces challenges in creative expression, emotional resonance, and ethical judgment. Currently, AI writing excels primarily in structured, templated news domains, with automatically generated financial news already widely adopted by international media outlets like Bloomberg and the Associated Press. As natural language processing technology advances, AI is gradually moving into more complex news genres, such as commentary articles and feature stories. This trend has sparked deep reflection on news authenticity, credibility, and the transformation of journalists' roles. In the future, AI writing may form a complementary relationship with human journalists, with AI responsible for rapid integration of basic information and initial draft writing, while human journalists focus on in-depth investigation, viewpoint analysis, and emotional expression.[2]
1.2 Smart Newsroom: Full-Process Digitization
The full-process digitization of smart newsrooms is fundamentally reshaping every aspect of news production, from topic selection and planning to content distribution. The deep integration of AI technology makes news workflows more efficient, precise, and flexible. Take the "Central Kitchen" established by People's Daily as an example: this converged media platform integrates big data analytics, artificial intelligence, and cloud computing technologies to achieve full-process digital management of news production. In the topic selection phase, AI algorithms can analyze massive datasets in real time, capture social hotspots and user interests, and provide editorial suggestions. During content production, intelligent writing assistance tools can rapidly generate data news and simple reports, while AI also helps journalists with fact-checking and information verification, improving news accuracy. In the editing phase, AI technology can automatically perform text proofreading, format adjustment, and content classification, significantly enhancing editing efficiency.[3] In the distribution phase, intelligent distribution systems can automatically adapt content formats based on different platform characteristics and leverage user profiles for precise push delivery. This full-process digitization not only improves news production efficiency but also enhances the timeliness and relevance of news content. However, the application of smart newsrooms also presents a series of challenges. How to ensure news quality while improving efficiency, how to balance algorithmic recommendations with editorial professional judgment, and how to guarantee AI system transparency and explainability are all issues that news organizations must address. In the future, smart newsrooms will develop toward greater personalization and contextualization, flexibly adjusting the degree and manner of AI involvement according to different news types and communication objectives.
2. Algorithm Dominance: Revolutionary Changes in Content Distribution
2.1 Personalized Recommendation: Creating a "Thousand People, Thousand Faces" Reading Experience
Personalized recommendation algorithms are profoundly transforming news content distribution, creating a "thousand people, thousand faces" reading experience for users. News aggregation platforms such as Toutiao utilize machine learning algorithms to analyze user reading history, dwell time, click behavior, and other data to build precise user interest models. This user-profile-based content recommendation approach significantly improves news reach and user engagement. Algorithms consider not only users' long-term interests but also capture real-time preference changes, ensuring recommended content both matches user tastes and maintains freshness.[4] Technically, these recommendation systems typically employ collaborative filtering, content-based filtering, and deep learning methods. Collaborative filtering predicts individual user interests by analyzing groups with similar behavioral patterns; content-based filtering recommends similar content to users interested in specific topics based on news text features; and deep learning models can learn complex feature representations from massive user-content interaction data, further enhancing recommendation accuracy. Personalized recommendation has not only changed how users access news but also challenged traditional news values. Editors are no longer the sole gatekeepers of content selection, as algorithms have assumed some agenda-setting functions to a certain extent. While this transformation improves news distribution efficiency, it also raises concerns about information cocoons and algorithmic bias. To mitigate these issues, some platforms have begun experimenting with introducing diversity and randomness factors into recommendation algorithms, as well as implementing mandatory push mechanisms for important news. In the future, personalized recommendation systems should develop toward greater intelligence and transparency, such as by introducing explainable AI technology that allows users to understand and, to some extent, control recommendation results.[5]
2.2 Real-time Hotspot Capture: Keeping Pace with Social Trends
Real-time hotspot capture technology is fundamentally transforming news editors' working methods, enabling media organizations to grasp social trends more quickly and accurately. Taking Sina Weibo's "Weibo Hot Search" as an example, its underlying algorithm does not simply count topic discussion volumes but identifies truly newsworthy hotspot events from massive information through complex machine learning models that comprehensively consider multiple dimensions such as user interaction, dissemination speed, and sentiment orientation. This algorithm-driven hotspot discovery mechanism significantly shortens the time gap between event occurrence and news reporting, allowing media to capture potential news leads in the early stages of events. Simultaneously, real-time hotspot capture helps editors better understand dynamic shifts in public attention.[6] For instance, in breaking news coverage, algorithms can analyze real-time shifts in public discussion focus, helping journalists quickly adjust their reporting angles. Additionally, this technology provides new dimensions for news value assessment. Traditional journalism standards of "importance" and "prominence" are merging with algorithm-generated popularity indices to form a more dynamic and pluralistic news value judgment system. However, real-time hotspot capture technology also faces a series of challenges. How to balance rapid response with fact-checking, how to prevent algorithm manipulation that leads to the rapid spread of false information, and how to address potential attention biases caused by algorithms are all issues that media organizations must seriously confront. In the future, real-time hotspot capture technology will develop toward greater intelligence and responsibility, capable not only of identifying hotspots but also automatically generating multi-perspective background materials and even predicting the evolution of hotspots.
3. Upgraded Interaction: AI Reshapes User Experience
3.1 AI Anchors: Innovation in News Presentation
AI anchors, as an innovative form of news presentation, are reshaping the interaction between media and audiences.[7] Taking the AI virtual anchor jointly launched by Xinhua News Agency and Sogou as an example, this technology integrates multiple AI technologies including computer vision, natural language processing, and speech synthesis. AI anchors can not only accurately mimic human anchors' voices and expressions but also automatically adjust tone and expression based on news content semantics, delivering a more vivid news experience to viewers. This technology significantly improves news production efficiency, making 24-hour uninterrupted news broadcasting possible, particularly suitable for regular content presentation such as data news and weather forecasts. Additionally, AI anchors possess multilingual switching capabilities, facilitating real-time dissemination of international news. However, the application of AI anchors has also triggered a series of profound considerations. At the technical level, how to further enhance AI anchors' naturalness and emotional expression capabilities to better convey the emotional connotations of news is a major current challenge. At the ethical level, the widespread application of AI anchors may impact traditional news anchors' employment and has sparked discussions about news authenticity and credibility. Whether audiences can distinguish AI anchors from human anchors, and whether information delivered by AI anchors will be perceived as lacking human warmth, are issues requiring in-depth exploration. Every industry must innovate to develop better, and news editors can only improve news quality and promote industry development through continuous innovation and absorption of diverse cultures to enhance their own innovative capabilities.[8] In the future, AI anchor technology will develop toward greater intelligence and personalization, such as automatically adjusting broadcasting styles based on user preferences or engaging in real-time interaction with users to answer relevant questions.
3.2 Intelligent Video Production: Enhancing Content Appeal
Intelligent video production technology is profoundly changing how news content is presented, substantially enhancing the appeal and dissemination effectiveness of news reporting. Taking the intelligent editing tools of short-video platforms like Kuaishou as examples, these technologies integrate multiple AI technologies including computer vision, natural language processing, and deep learning. Intelligent video production systems can automatically analyze video content, identify key frames and important moments, and perform intelligent editing and beautification. In news production, this technology can quickly extract core information from large amounts of raw material to generate concise and powerful news short videos. For instance, in breaking news coverage, the system can automatically integrate on-site video, images, and text information to rapidly produce visually impactful news videos.[9] Intelligent video production not only improves news production efficiency but also automatically adjusts video formats and lengths according to different platform characteristics, achieving one-time production with multi-platform distribution. This technology greatly expands the possibilities of news presentation, enabling complex news events to be presented to audiences in more intuitive and vivid ways. However, intelligent video production also faces a series of challenges. At the technical level, how to accurately grasp news priorities and avoid content distortion or bias caused by mechanized editing is a major issue requiring resolution. At the ethical level, over-reliance on intelligent generation may affect news authenticity and objectivity, and how to find a balance between technological application and journalistic professionalism is a question that news practitioners need to contemplate deeply. In the future, intelligent video production technology will develop toward greater personalization and interactivity, such as automatically generating customized news videos based on user interests and viewing habits, or developing interactive news videos that support user participation.[10]
4. Ethics and Challenges: The Double-Edged Sword of AI Application
4.1 Content Moderation: Balancing AI and Human Oversight
Content moderation, as a critical link in the news editing process, is undergoing profound transformation brought about by AI technology. Tencent News's "Eagle Eye" system, for example, integrates multiple advanced algorithms including natural language processing, image recognition, and machine learning. AI moderation systems can quickly process massive amounts of information and identify potentially inappropriate content, greatly improving moderation efficiency. In handling user-generated content, AI systems perform particularly well, enabling real-time monitoring and filtering of inappropriate remarks to maintain a healthy online environment.[11] However, AI moderation also faces challenges in accuracy and contextual understanding. For instance, AI may struggle to understand certain forms of sarcasm or humor, leading to misjudgments. Therefore, human moderation remains indispensable, especially when dealing with complex or ambiguous content. The ideal approach is to combine AI moderation with human review, forming a multi-layered moderation mechanism. AI can conduct initial screening to quickly process large volumes of clearly inappropriate content, while human review handles AI-flagged suspicious content for more nuanced judgment. This collaborative model leverages AI's efficiency advantages while ensuring moderation accuracy and fairness. In the future, as AI technology continues to advance, particularly with breakthroughs in natural language understanding and sentiment analysis, AI moderation system capabilities will further improve. For example, AI systems that can understand context and cultural background may emerge, enabling more accurate identification of subtle inappropriate expressions.[12]
4.2 Algorithm Transparency: Preventing "Information Cocoons"
Algorithm transparency has become a core challenge in AI-driven news distribution, directly affecting the diversity and fairness of users' information access. Taking personalized news recommendation platforms like Toutiao as examples, the complex machine learning algorithms behind them analyze user reading history, click behavior, dwell time, and other data to build user interest models and push matching content. While this highly personalized recommendation improves user experience, it may also lead to the "information cocoon" effect, where users are confined to information circles they are familiar with and agree with, making it difficult to access diverse viewpoints and novel information. To prevent this issue, some platforms have begun attempting to improve algorithm transparency.[13] For example, some news apps have introduced a "recommendation reason" feature to explain to users why certain news was recommended, increasing the explainability of algorithmic decisions. Simultaneously, introducing diversity factors has become an important direction for improving recommendation systems, broadening information access channels by moderately adding content that does not completely match user interests. However, enhancing algorithm transparency faces both technical and commercial challenges. At the technical level, the "black box" nature of advanced algorithms like deep learning makes their decision-making processes difficult to explain in simple language. At the commercial level, as algorithms are core competitive assets, companies are often unwilling to fully disclose their details. Therefore, establishing reasonable algorithm auditing mechanisms has become a viable path to ensuring algorithm transparency. Some countries have begun exploring the establishment of third-party algorithm auditing agencies to conduct regular assessments of news recommendation algorithms, checking for biases or manipulation tendencies. Additionally, improving users' algorithmic literacy is crucial. Through public education, users can understand how recommendation algorithms work and their potential impacts, cultivating awareness to actively break through information cocoons. In the future, achieving a balance between algorithm transparency and personalized recommendation may require more innovative approaches, such as developing customizable recommendation parameters for users or introducing "exploration mode" features that allow users to consciously access diverse information.[14]
5. Future Prospects: A New Ecology of Human-Machine Collaboration
5.1 Skill Reconstruction: A Required Course for Journalism Professionals
The rapid development of artificial intelligence technology is reshaping the ecological environment of the news industry, posing entirely new challenges to the skill requirements for journalism professionals. Traditional skills in reporting, writing, editing, and broadcasting remain foundational but are no longer sufficient to meet the demands of the AI era. Journalism professionals need to master digital skills such as data analysis, programming, and artificial intelligence to fully leverage AI tools and improve work efficiency. For example, data journalism has become an important reporting form, requiring journalists to possess data mining, visualization, and interpretation capabilities to discover valuable news leads from massive datasets. Simultaneously, understanding machine learning principles and algorithmic logic is becoming increasingly important, helping journalists better comprehend and supervise AI system decision-making processes, particularly when using automated content generation tools. Furthermore, journalism professionals need to cultivate cross-media storytelling abilities, skillfully employing various forms including text, images, audio, and video to create content suitable for different platforms. In content distribution, understanding SEO (Search Engine Optimization) and social media operation strategies has also become a necessary skill. However, enhancing technical capabilities does not mean weakening traditional journalistic values. On the contrary, in an era of information explosion and rampant fake news, journalism professionals' core competitiveness lies in their unique humanistic insight, critical thinking, and professional ethics. Therefore, journalism education needs to redesign its curriculum system, organically integrating digital skills with traditional journalism courses. Some advanced journalism schools have already launched courses in data journalism and computer-assisted reporting, collaborating with computer science departments to cultivate interdisciplinary talent. For working journalists, continuous learning has become key to adapting to change. Many media organizations are helping employees update their knowledge structures through internal training and external partnerships. The diversification of news communication methods in the converged media environment has changed the single-production model of traditional TV news reporting, allowing news editors' skills to be practiced and developed—representing both an opportunity for traditional media transformation and a means and training ground for enhancing news editing skills.[15] In the future, journalism professionals may need to become "full-stack" talent, proficient in both traditional journalism skills and AI tools, while also possessing data analysis and technology evaluation capabilities.
5.2 Ethical Framework: Constructing Industry Standards for AI Application
The widespread application of artificial intelligence in the news field is triggering a series of profound ethical issues, necessitating the construction of comprehensive industry standards and ethical frameworks. These issues involve multiple aspects including news authenticity, fairness, privacy protection, and algorithm transparency. Taking automated news writing as an example, AI-generated content may contain factual biases or inappropriate expressions, making how to ensure its accuracy and fairness a key challenge. Some media organizations have begun exploring the establishment of AI news review mechanisms, such as creating dedicated AI content editor positions to manually review machine-generated news. In personalized news recommendation, algorithms may cause information cocoon effects, limiting users' access to diverse viewpoints. To address this, some platforms are attempting to introduce diversity factors into recommendation algorithms and provide users with more content selection rights. Privacy protection is another important issue; AI systems must strictly comply with data usage norms when collecting and analyzing user data to ensure user informed consent and data security. Some countries have begun formulating relevant regulations, such as the European Union's General Data Protection Regulation (GDPR), which sets clear privacy protection standards for AI applications. Constructing an AI ethical framework requires multi-party participation, including media organizations, technology companies, regulatory agencies, and academia. For instance, international news agencies like the Associated Press have published AI usage guidelines that clarify the application boundaries and ethical principles of AI in news production. Simultaneously, some industry organizations are developing AI news ethics standards to provide references for the entire industry. At the regulatory level, a balance must be struck between innovation and regulation—encouraging AI technology development while guarding against potential risks. In the future, dynamic ethical assessment mechanisms need to be established to regularly review the social impact of AI systems and adjust relevant norms in a timely manner.
The application of AI technology in China's news editing field—from intelligent writing and algorithmic recommendation to AI anchors—has greatly enhanced the efficiency of news production and distribution. However, this transformation has also brought challenges such as content moderation and algorithm transparency. In the future, the news industry needs to seek a balance between technological innovation and adherence to professional values, cultivate interdisciplinary talent with AI literacy, and establish sound ethical norms for AI application. Through human-machine collaboration, news editing is poised to gain new vitality in the digital age, better fulfilling its social responsibility and providing high-quality news information services to the public.
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Author Bios: Xiao Mengye (1991—), female, from Jiaxing, Zhejiang, bachelor's degree, intermediate professional title, editor, research direction: news editing; Gao Xinyu (1995—), female, from Baotou, Inner Mongolia, bachelor's degree, intermediate professional title, director, research direction: news.
(Responsible Editor: Chen Xuguan)
New Media Research