Showing 50 of 1495 papers

AI-Powered Creative Communication Enhances Audience Attention and Empowers New Quality Productive Forces in Traditional Media: Postprint

Li Lijuan
2025-07-09 ChinaXiv:chinaxiv-202507.00233

【Purpose】This paper explores how AI creative communication enhances audience attention, addresses the issues of audience loss and declining influence in traditional media, empowers traditional media, and elevates new-quality productive forces in news communication.【Method】The analysis examines the a…

Practice and Reflection on the Operation of Maritime Government Affairs WeChat Official Accounts: A Case Study of 'Youth Maritime' Postprint

Song Zuming
2025-07-09 ChinaXiv:chinaxiv-202507.00231

[Purpose] To summarize the development characteristics of the "Youth Maritime Affairs" government WeChat official account, explore the operation and maintenance pathways for government WeChat official accounts, and provide insights for the development of WeChat official accounts within the maritime …

Truck Drivers' Labor Practices from the Perspective of Mediatization (Post-print)

Yan Li and Chang Shi Feng
2025-07-09 ChinaXiv:chinaxiv-202507.00235

【Objective】Intelligent media has enabled truck drivers in the "isolated island" of the cab to regain the ability to connect with the world, profoundly transforming their labor processes and labor relations. This paper aims to explore the changes in labor modalities and labor relations of truck drive…

Postprint: Analysis of Technology-Driven Brand Perception Trends in the Context of Consumer Behavior Transformation in the Intelligent Era

Fang Shu
2025-07-09 ChinaXiv:chinaxiv-202507.00236

Driven by the intelligent era, consumer behavior patterns and brand cognition methods have both undergone significant transformations. [Purpose] New technologies have altered the channels through which people obtain information and have enabled communication with consumers via various media. Consume…

The Dual Aspects of Traditional Culture IP Adaptation in Chinese Animated Films: A Dialectical Analysis Based on Industry Ecosystem and Cultural Identity (Postprint)

Quan Wenxi
2025-07-09 ChinaXiv:chinaxiv-202507.00238

[Objective] In recent years, the Chinese animated film market has witnessed rapid development, with adaptation works based on traditional cultural themes achieving remarkable success and becoming a crucial pillar of the industry. However, it is imperative to conduct an analytical investigation into …

Postprint: Practical Dimensions of "Animation IP Tourism" Empowering Rural Revitalization in Jilin Province under the "Grand Audio-Visual" Vision of Cultural Tourism

Zhang Nan, Liu Xu, Ju Mingyu, Yang Yang
2025-07-09 ChinaXiv:chinaxiv-202507.00239

Addressing the contemporary need for imagining and developing new digital-intelligence scenarios under the "grand audio-visual" vision for culture and tourism, this paper, based on Jilin Province's "ice-snow anime IP tourism", endows the "three ice-snow corridor linkages" and "ice-snow Silk Road" wi…

The Sinicized Expression in Chinese Animated Films: A Case Study of "Nezha: The Demon Child's Havoc in the Sea" (Postprint)

Quiet Li Jiaqi
2025-07-09 ChinaXiv:chinaxiv-202507.00240

【目的】In recent years, Chinese animated films have demonstrated outstanding performance at the global box office, particularly Ne Zha: The Devil's Child Descends into the Sea (hereinafter referred to as Ne Zha 2), which has achieved unprecedented box office success in the international film scene. As …

Communication Strategies for the International Distribution of Chinese Animated Films: An Interaction Ritual Chain Perspective (Postprint)

Zhou Luyao, Liu Shuliang
2025-07-09 ChinaXiv:chinaxiv-202507.00241

【Purpose】In recent years, domestic animated films have achieved remarkable success in the domestic market; however, their performance in overseas distribution remains relatively weak. Analyzing the dilemmas of overseas dissemination of domestic animated films can help formulate effective strategies.…

Digital Intelligence Technology Empowering Academic Journal Knowledge Services: Mechanism, Challenges, and Breakthrough Paths (Postprint)

Mao Lina
2025-07-09 ChinaXiv:chinaxiv-202507.00245

[Purpose] To address the current dilemmas faced by academic journal knowledge services empowered by digital intelligence technology, including technical adaptability challenges, shortage of interdisciplinary talent, and copyright infringement risks. [Methods] In the digital intelligence era, academi…

Exploring the Innovative Path of "Big Data + AI" as New Quality Productive Forces in Media Communication: A Case Study of Xinhua News Agency's "Media Brain" AI Platform Postprint

Chenrui Gu, Danyang Liu, Xia Li, Boning Wang
2025-07-09 ChinaXiv:chinaxiv-202507.00248

【Objective】This paper explores the innovative pathways of "big data + AI" as new productive forces in media communication and analyzes its applications in the journalism industry. 【Methods】Taking Xinhua News Agency's "Media Brain" AI platform as a case study, this research examines its innovative pr…

Foshan LPL Spring Finals Wireless Transmission System Analysis and Design Postprint

Zhang Le Li Liang
2025-07-09 ChinaXiv:chinaxiv-202507.00246

【Objective】 On April 21, 2024, the LPL League of Legends Pro League Spring Finals were held in Foshan, Guangdong. During the broadcast, camera stabilizers were required for large-scale mobile camera position shooting, necessitating the use of microwave wireless video transmission. For such a large-s…

Postprint of Strategies for Enhancing the Impact of Comprehensive Agricultural Science and Technology Journals Sponsored by Local Agricultural Universities

Duan Junzhi
2025-07-09 ChinaXiv:chinaxiv-202507.00256

Objective: To explore strategies for enhancing the influence of comprehensive agricultural science and technology journals sponsored by local agricultural universities, thereby laying a foundation for cultivating first-class agricultural science and technology journals. Methods: A survey and compreh…

Developing Children's Reading Resources in the Digital-Intelligence Era: A Preliminary Exploration of Problems, Characteristics, and Strategies (Postprint)

Song Yu
2025-07-09 ChinaXiv:chinaxiv-202507.00255

Purpose: This paper identifies issues in the construction of digital reading resources for children, analyzes the characteristics and applications of digital reading resources, and reflects on corresponding construction strategies. Methods: Based on relevant reports, research, and practical observat…

Postprint: Study on the Application of Mobile Media Convergence Systems in Media Convergence Development

Kang Luyan, Zhu Zengwu, Yang Yiguang, Zhou Xinshu, Peng Jiayu
2025-07-09 ChinaXiv:chinaxiv-202507.00264

With the development of information technology, media convergence has become an important trend in the field of news and communication. 【Objective】To explore the application and impact of the Palm Media Convergence System in the development of media convergence through integrated media practices in …

Analysis of the Communication Characteristics of Law-Popularization Film and Television Promotional Works in the New Era (Postprint)

Li Tuofu Zhu Minghao
2025-07-09 ChinaXiv:chinaxiv-202507.00267

Objective: As a bridge connecting legal knowledge with public life, legal education film and television productions possess unique artistic charm and extensive dissemination capacity, playing an increasingly important and positive role in the construction of the rule of law in the new era. This pape…

AI-Driven Transformation and Future Prospects of News Editing: Postprint

Xiao Mengye Gao Xinyu
2025-07-09 ChinaXiv:chinaxiv-202507.00266

【Objective】To explore the application status, impact, and future trends of AI technology in the field of news editing in China. 【Method】Through literature review and case analysis, to examine the practices of mainstream media in AI application. 【Results】AI technology has improved news production eff…

Game Dissemination Pathways for Chinese Culture Going Global: A Postprint Analysis through the Success of "Black Myth: Wukong"

Li Xiaoqin Qiu Xia
2025-07-09 ChinaXiv:chinaxiv-202507.00269

【Purpose】The Chinese domestically produced game Black Myth: Wukong has achieved remarkable success upon release, making its creative transformation and innovative development of Chinese culture a subject worthy of discussion. 【Method】This paper conducts a content analysis of literature on game devel…

Interactive Digital Narrative in Virtual Museum Mini-Programs: A Case Study of the "Cloud Tour Dunhuang" Post-Print Edition

Wang Chaoqun Chen Qiao
2025-07-09 ChinaXiv:chinaxiv-202507.00275

【目的】Virtual museums based on mini-program design are gradually becoming an important platform for the display and dissemination of contemporary cultural heritage. This paper takes the "Cloud Tour of Dunhuang" mini-program as its research subject, explores the application of interactive digital narra…

Multimodal Discourse Narrative in Cultural Tourism Micro-Short Dramas in the Vertical-Screen Era: Postprint

Gao Xianchun, Qu Jinpei, Zhao Xuesong
2025-07-09 ChinaXiv:chinaxiv-202507.00274

Purpose: This study aims to investigate how cultural tourism micro-short dramas utilize multimodal discourse to realize meaning expression. Method: This paper adopts methods including literature research and case analysis, grounded in the theoretical framework of multimodal discourse analysis, and c…

Digital Narrative and the Reconstruction of Regional Culture: A Study on the Integrated Development of Online Micro-dramas and Local Cultural Tourism (Postprint)

Liu Sirong, Hu Zheng, He Chen
2025-07-09 ChinaXiv:chinaxiv-202507.00276

【目的】This paper focuses on digital narrative and regional cultural reshaping, exploring the innovative applications of online micro-short dramas in the integrated development of local culture and tourism. 【方法】This paper adopts a research methodology combining literature research, observation, and cas…