A Study on the Integration and Development Strategies of Broadcasting Technology and Environmental Art in Cultural Tourism Projects

China Broadcasting Film and Television Design and Research Institute Co., Ltd., Beijing 100045

Abstract

In recent years, with national support for equipment upgrades in media, culture, and tourism, the cultural tourism industry has experienced vigorous development, drawing significant attention to environmental art, broadcasting technology, and related media fields. [Purpose] This study aims to identify effective strategies for integrating broadcasting technology with environmental art to enhance the quality of cultural tourism projects, help the industry break through traditional models and achieve upgrades, preserve regional culture, and strengthen tourist recognition and participation, thereby advancing the development of cultural tourism. [Method] The article analyzes the scope, characteristics, concepts, and interrelationships of broadcasting technology and environmental art as theoretical foundations. [Results] Through investigation and case analysis of multiple cultural tourism projects, existing problems are identified, including coordination issues, lack of innovation, and insufficient systematic planning. The study proposes integration strategies from technical, artistic design, content creation, and operational management perspectives, and offers prospects for future integration trends. [Conclusion] A more systematic integration of broadcasting technology and environmental art can enhance the appeal and competitiveness of cultural tourism projects, enrich tourist experiences and cognition, and elevate the cultural connotations and artistic quality of projects.

Keywords: Broadcasting Technology; Environmental Art; Cultural Tourism Projects; Integrated Development; Strategic Research

In the contemporary era, the cultural tourism industry is developing rapidly, becoming a crucial driver of local economic growth and cultural dissemination. With technological advancement and rising public aesthetic expectations, the integration and enhancement of broadcasting technology and environmental art have become key to innovation in cultural tourism projects. On May 24, 2024, the National Development and Reform Commission and other departments issued the "Implementation Plan for Promoting Equipment Renewal in Culture and Tourism," explicitly advocating for equipment upgrades in these sectors [1], including tourism facilities, amusement installations, and performance equipment, while proposing smart cultural tourism transformation initiatives. This demonstrates the state's emphasis on promoting innovative development in cultural tourism, strengthening technology integration, and advancing industrial synergy. This study aims to deeply explore effective integration strategies between these two domains to discuss how to improve project quality—helping the industry break traditional models through continuous innovation while better preserving regional culture through diverse artistic forms, enriching tourists' sensory and cultural experiences, enhancing recognition and participation, and propelling the industry to new heights [2].

1. Theoretical Foundations of Broadcasting Technology and Environmental Art

1.1 Scope and Characteristics of Broadcasting Technology

Broadcasting technology, or radio and television technology, is a comprehensive discipline encompassing electronics, computer science, media technology, acoustics, and optical imaging in radio, film, and television, as well as emerging fields like online audiovisual content and artificial intelligence. Signal transmission has evolved from analog to digital, greatly improving information quality and efficiency. Content production integrates various technical methods including image and audio processing and post-production editing. In broadcasting system infrastructure, it includes professional design for technical facilities such as studios, recording rooms, and live broadcast rooms, as well as content broadcasting, audio-video systems, and stage machinery.

1.2 Concept and Expression Forms of Environmental Art

Environmental art is an artistic form that integrates creative works with specific spatial environments, representing both art and science in creating harmony and sustainability [3]. This multidisciplinary field aims to shape aesthetically pleasing and culturally rich atmospheres through spatial planning,造型设计 (styling design), color coordination, and material application. Its diverse expressions include interior decoration that enhances comfort through design, lighting, materials, and color; large-scale sculptures that serve as iconic focal points conveying cultural themes; murals that utilize wall space to tell stories and enliven architecture; and landscape installation art that combines natural and artificial materials to interact with surroundings and create novel visual effects [4]. In cultural tourism projects, artistic design expressions can subtly integrate cultural elements into environments, enhancing visual impact, comfortable experiences, and cultural perception. In broadcasting and media projects, environmental art and acoustic science complement each other to form the unique field of acoustic decoration design, which is crucial in cultural venues such as large studios, immersive performance theaters, traditional opera houses, and concert halls.

1.3 Theoretical Basis and Interrelationship

The integration of broadcasting technology and environmental art is based on cultural development needs. From a communication perspective, their fusion expands information dissemination channels and methods, enhancing cultural传播效果 (dissemination effectiveness). In aesthetic theory, they integrate beauty elements from traditional and digital art forms to create more attractive artistic spaces. In cultural research, they help deeply excavate and present regional culture. The two are interdependent and mutually reinforcing: technology and equipment provide media and platforms for artistic display, while art provides rich materials and inspiration for technology [5].

2. Application Status in Cultural Tourism Projects

2.1 Successful Case Analysis

Case 1: The Only Dream of the Red Chamber·Drama Fantasy City project uses the classic novel as its theme, integrating stage installation art and immersive technology across four large indoor theaters, eight small indoor theaters, hundreds of situational spaces, and outdoor venues to create a dreamlike spatial artistic experience. Audio-visual technologies include multi-channel sound systems, projection mapping, and giant curved screens; stage and environmental design features situational installations built along storylines to create immersive scenes; lighting design employs varied arrangements and changes to craft mysterious and illusory atmospheres [6].

Case 2: Some ancient city tourism projects have installed smart interactive screens at key attractions to display historical stories and architectural details. Simultaneously, they create characteristic landscape features based on traditional architectural styles and stories, using lighting art to evoke an antique ambiance. Tourists can deeply understand city culture through interactive screens, while landscape features and lighting enhance environmental appreciation and immersion, boosting the city's cultural charm and tourism appeal.

Case 3: Encounter·Harbin [7] draws inspiration from the Yangmingtan Bridge for its stage design, building a unique stage on the Songhua River using barges. The large screen composed of vertically striped grille displays arranged at varying heights creates smooth curves resembling the river's ripples, becoming a new landmark in the "Ice City Summer Resort."

Case 4: Zhangjiajie Wulingyuan's "Natural Film Studio" [8]. With the popularity of the fantasy drama Eternal Night Galaxy, its filming location Zhangjiajie Wulingyuan has become a hotspot. Zhangjiajie's unique landscape provides excellent conditions for film and television works. Post-production teams have built virtual scenes such as immortal sect pavilions that combine with natural conditions, blending real and virtual filming with film post-production and special effects to present audiences with a realistic yet gorgeous fantasy world. The drama's popularity has served as an attractive invitation to Wulingyuan Scenic Area, significantly boosting local cultural tourism development [9][10].

2.2 Existing Problems

Insufficient Content Innovation. Many cultural tourism projects inadequately excavate local characteristic culture when combining technology and art, lacking unique creative expression. Projects across different regions show high similarity in content presentation—for instance, some immersive light shows simply replicate popular special effects without integrating unique local history, folklore, or cultural elements, making it difficult to leave profound and distinctive memories for tourists.

Lack of Differentiated Technology Application. Some projects tend to imitate successful cases without因地制宜 (localizing) innovative practices. In applying technologies like lighting effects and virtual imaging, they fail to fully consider site conditions and cultural backgrounds, resulting in homogeneous presentations that cannot offer refreshing experiences.

Suboptimal Technology-Art Integration. Some projects overemphasize technology showcase while neglecting artistic connotation, preventing organic fusion. For example, certain large-scale real-life performances employ advanced sound-light-electricity technologies but suffer from hollow plots and uninspired acting, leaving tourists with only a technical spectacle rather than genuine local cultural charm.

High Operating Costs. Introducing advanced technology and art requires substantial investment in equipment procurement, technology R&D, and professional talent cultivation, not to mention considerable subsequent maintenance expenses. For financially constrained projects, this heavy burden may hinder sustainable operations.

Tourist Demographics Causing Experience Disparities. Tourists' varying ages, aesthetic values, and acceptance of new technologies lead to significantly different evaluations of integrated projects. For example, elderly tourists may find overly complex effects and immersive experiences uncomfortable, while younger tourists often find low-tech, uncreative projects boring [11][12].

3. Value of Broadcasting Technology and Environmental Art Integration

3.1 Enhancing Attractiveness and Competitiveness

Technology empowers artistic expression, breaks traditional boundaries, enriches work layers, and comprehensively enhances emotional interaction with tourists. Broadcasting technologies—including lighting, sound, VR, AR, and special effects—enable tourists to transcend reality and immerse themselves in historical scenes or fantasy worlds. For instance, AR technology in museums can "resurrect" cultural relics to tell their stories, greatly stimulating exploration desire. Environmental art creates unique landscapes and atmospheres, from giant sculptures to light-shadow narratives, with gorgeous virtual images projected onto real scenes to become iconic calling cards. Their synergy makes projects stand out, increasing market recognition and appeal, attracting more tourists, boosting market share, and enhancing competitive advantages [13].

3.2 Enriching Sensory Experience and Cultural Cognition

High-definition imaging, surround sound, and other audio-visual technologies vividly present cultural content. Spatial landscaping—whether antique architectural decorations or modern art installations—provides tangible cultural carriers that can be touched and felt. Tourists moving through these spaces experience visual impacts of colors and forms, auditory sensations of characteristic music and narration, tactile perceptions of environmental textures, and olfactory captures of cultural atmosphere. Simultaneously, the integration showcases regional cultural details and historical contexts, broadening tourists' cultural horizons and deepening their understanding of local culture, transforming tourism into a profound cultural learning journey and unforgettable memory.

3.3 Elevating Cultural Connotations and Artistic Quality

Technology facilitates multi-form dissemination of cultural stories, enabling film and television production to present cultural and historical events through vivid plots. As shown in Table 1 [TABLE:1], artistic design integrates regional culture into spaces—from garden layouts to street art features—following aesthetic principles. This fusion makes cultural presentation more systematic and profound, and artistic expression more innovative and impactful.

3.4 Enabling Long-term Development

This integration helps create unique regional cultural tourism IPs, attracting more visitor flow and providing financial security for sustainable operations. It also drives continuous iteration and upgrading of technology and artistic expression, maintaining competitive advantages in fierce markets and achieving sustainable development [14].

4. Integration Strategies in Cultural Tourism Projects

4.1 Technical Level Strategies

Smart IoT Integration: Utilize IoT technology to interconnect broadcasting display and sensing devices with various facilities in the environment. In tourist attractions, an intelligent control center can automatically regulate lighting, audio equipment, and landscape features based on time, visitor flow, and weather conditions, achieving energy efficiency and effective operations. High-definition live streaming and VR/AR immersive interactions within scenic areas create smooth, real-time experiences.

Customized Technical Adaptation: Tailor solutions to specific project needs and site conditions. For compact indoor venues, develop and adopt small, integrated projection and audio equipment that seamlessly fits spatial layouts, overcoming space limitations while delivering high-quality audio-visual effects.

Advancing HD Quality Upgrades: Respond to national policy by introducing 4K and 8K ultra-high-definition imaging technology to comprehensively upgrade visual quality. For example, in documentary filming and live scenic broadcasts, ultra-high-definition cameras capture every detail—such as weathered traces on ancient temples or fleeting moments of rare wildlife—presenting natural and cultural landscapes with ultimate clarity.

Improving Intelligent Security Systems: Integrate broadcasting HD video monitoring with intelligent security systems, using AI image recognition and behavioral analysis algorithms for comprehensive real-time monitoring and safety warnings. Facial recognition quickly identifies tourists to prevent missing persons or abnormal situations, while real-time monitoring of broadcasting equipment status ensures timely fault detection and handling, safeguarding operations and security [2].

4.2 Environmental Art Level Strategies

Organic Integration of Biophilic Design: Incorporate biophilic design concepts into environmental art spaces to create vibrant tourism atmospheres. In scenic rest areas, build natural green plant-dominated spaces using dynamic lighting technology to simulate dappled morning sunlight through leaves or soft evening glows. Combined with natural element-inspired artistic seating and landscape features, tourists can relax while deepening ecological understanding through natural science videos displayed on professional equipment [15].

Dynamic Public Art Innovation and Interaction: Create dynamic public artworks that interact deeply with tourists through broadcasting remote control technology and sensor networks. In activity squares, install smart landscapes with multiple sensors that capture footsteps, voices, and body movements to adjust forms, lighting colors, and rhythms in real-time, giving artworks vitality and greatly enhancing participation.

Three-dimensional and Diverse Presentation of Cultural Symbols: Excavate local characteristic cultural symbols and present them comprehensively through spatial layout and diverse display technologies. In historic districts, present symbols as reliefs or mosaics on building facades and pavements. Simultaneously, use 3D projection and holographic imaging to transform symbols into dynamic historical scenes during festivals—such as bustling ancient trade markets or grand traditional celebrations—immersing tourists in historical culture [16].

4.3 Content and Artistic Creation Level Strategies

Strengthening Team Collaboration and Co-creation: Establish cross-generational creative platforms that organize creators of different ages to jointly develop tourism content, gathering diverse perspectives. Invite senior folk artists to share local historical stories and traditional crafts, while young creators adapt these using digital animation and VR technologies, and teenagers contribute fresh ideas, jointly creating content that is entertaining, educational, and innovative.

Planning Real-life Performances: Promote fusion of diverse artistic elements with local culture through large-scale real-life performances. The show Only Emei Mountain, for example, uses storylines and multiple stage landscapes to create stunning performances that attract tourists and vividly showcase regional history. Its narrative elements, such as dialogues between a disappointed young girl and an elderly man, provide spiritual enlightenment and emotional comfort, offering tourists new cultural experiences.

Global Cultural Fusion Creation Practice: Break cultural barriers by inviting international artists to participate in content creation. For cities aiming to become international tourism destinations, organize artists worldwide to jointly create music, dance, and theater works that fuse multicultural elements [17]. Use online platforms to broadcast these cultural feasts globally, attracting international tourists and promoting cultural exchange and tourism promotion.

4.4 Operations Management Level Strategies

Building Integrated Operations Platforms: Unify management of equipment status, content playback schedules, landscape maintenance, and space utilization. Real-time monitoring of equipment data enables timely fault handling and improves operational efficiency. Smart guided tours using positioning and maps provide attraction information and audio commentary, recommend routes based on preferences, and display crowd density to help avoid peak times—such as through guided tour apps that facilitate itinerary planning and optimize visitor flow.

Big Data-driven Precise Marketing: Analyze tourist demographics, geographic origins, and interests to target young visitors with novel experiences and elderly visitors with wellness tours. Optimize pricing packages based on consumption data, such as family ticket discounts, to enhance competitiveness and conversion rates, precisely attracting target customers.

5. Support Measures

5.1 Policy and Regulatory Support

Government and development reform cultural departments have introduced policies encouraging technology-art integration in cultural tourism. In May 2024, the National Development and Reform Commission issued the "Implementation Plan for Promoting Equipment Renewal in Culture and Tourism" [1]. Additional measures include establishing special support funds for R&D and practice of innovative projects, offering tax incentives to enterprises that actively adopt new technologies and art forms with notable results, and formulating industry standards to ensure safe, reliable technology application and culturally appropriate artistic creation. Simplified approval processes and green channels facilitate rapid project implementation.

5.2 Professional Talent Cultivation

With evolving market demands, cultivating interdisciplinary talent is crucial. Universities should offer specialized courses integrating broadcasting technology, environmental art, and cultural tourism knowledge with emphasis on practical teaching, such as student participation in real projects. Enterprises should enhance training to keep technical personnel updated, jointly building a talent pool with both theoretical knowledge and practical skills to support integrated development.

6. Future Outlook

With the flourishing cultural tourism industry and continuous technological innovation, future development will expand in both depth and breadth. AI and internet technologies will enable intelligent perception and interaction in tourism scenarios, such as automatic lighting adjustments. Creative work will emphasize cross-cultural fusion, drawing global artistic essence. The integration trend also shows movement toward miniaturization and portability, allowing tourists to enjoy customized cultural experiences anytime, anywhere through portable devices, continuously expanding creative boundaries and diversifying forms [18].

This study has analyzed the integration status of broadcasting technology and environmental art in cultural tourism projects. Despite certain achievements, limitations remain. Looking forward, we must continue research, break existing bottlenecks, deepen integration, and drive the cultural tourism industry toward higher-quality, more innovative development.

References

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Author Bio: Ren Jiaxuan (1986—), female, from Datong, Shanxi, bachelor's degree, engineer. Research focuses on art design and acoustic decoration design related to media and broadcasting.

(Responsible Editor: Li Yansong)